Sarah Lister | Why a campaign for Breastfeeding?

Why a campaign for Breastfeeding?

February 18, 2016  •  1 Comment

Breastfeeding is a sensitive topic, or so I've come to notice. When I had my first baby, there was no question in my mind. People asked me if I was going to do it, and it seemed like such an obvious answer. I was going to breastfeed. "Breast is best" and all that. But it isn't so obvious for everyone.

I am part of an online community, and a women shared that she had decided not to breastfeed. Apparently because of this decision, she was labeled as "selfish" and a "bad mother." That is the worst thing I've heard all week. I personally believe that breastmilk is the best for a baby, however I don't know what that mother is going through, I don't know her life or why she chose what she did. My personal opinion does not give me the right to judge another human being.

This campaign isn't about "Breast is Best." It's not about shaming anyone into breastfeeding (seriously, some women aren't able to produce milk AND THAT'S OK). This is the opposite. This campaign is an effort to normalise breastfeeding in PUBLIC. It's about edjucating the general population about breastfeeding. To tell the general population that bottles aren't the only and acceptable option for public spaces.

Through media - whether that's commercials, tv shows, movies, etc - when babies are involved, bottles are always there. Bottles are normal to the general population. Breasts are normal too, but for an entirely different reason. And this is the point.

The actual God-given purpose of the breast is to feed babies. Period. It is not disgusting. It isn't obscene. It's as God and nature intended. And, honestly, you'll see more boob in an underwear commercial than you will when a woman breastfeeds in a cafe.


So, as a mother, if you choose to bottle feed from the get-go, I will support you. If you are struggling with breastfeeding for any reason, I want to help - there are services available to give you support. If you decide it isn't working for you, that's YOUR choice. But if you're a bystander in a restaurant and see a woman breastfeeding, you have NO RIGHT to tell her it's disgusting, that she should go somewhere else, that she's obscene. She isn't shoving her ways in your face, she is feeding her baby and trying to get out of the house for perhaps the first time in weeks. Just leave her alone... or better yet, tell her she's amazing - she may need to hear it.


Thank you to Natasha and baby for volunteering for this campaign. Poor baby was a bit grizzly during the session and it turned out she wasn't well. I got a message in the afternoon that she ended up with a fever. Prayers for this beautiful little one. I had a nice time anyway, and thank you for the tea. :)

Bubbles! :D


If you'd like more information, or would like to get involved in Breastfeeding Campaign UK, check out the facebook page:

You can also email me, and I can point you in the right direction.

If you'd like your own breastfeeding session, check out my pricing page and send me an email for more information! Talk to you soon!


Nice job capturing the connection between Momma and Baby. It's about more than just food sometimes, and it's definitely one of the best blessings.
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